Consumer Electronics
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Go Gear - Bluetooth Enabled Portable Media Player___________________________
SA xx is a Bluetooth enabled portable media player, positioned at the premium end of the Go Gear range. It plays music, video, FM radio, Rhapsody and pictures.
Role: task analysis, creating detailed wireframes,
specifications’ documentation, supervising vendors for prototype / mock up building, testing UI paradigm and
interacting with client / suppliers.

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Go Gear Portable Media Player________________________________________
SA xx is a portable media player, positioned at the mid end of the Go Gear range. It plays music, video, radio and pictures.
Role: task analysis, creating detailed wireframes, specifications’ documentation and interacting with client / suppliers.



Digital Photo Frame________________________________________________
A new UI paradigm had to be conceptualized and instituted for the future range of products in the digital photo frame segment.
Role: conceptualising the UI strategy and interaction design – task analysis, creating detailed wireframes, specifications’ documentation, supervising vendors for prototype / mockup building and interacting with client / suppliers.
Actual images / details are withheld since the product is yet to be released in the market.

Handheld Device for Market Researchers__________________________________
As part of an academic assignment at NID, I designed a handheld device along with its UI for field workers doing market research. The exercise involved interviewing field researchers / supervisors, studying the process and instruments such as questionnaires during field surveys. I articulated the efficacy of the device and its UI by illustrating a sample survey covering all the question types possible.

